Don't Let the Web Kill What you Love

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet.

Now, in the information age, the statement has never been more truthful.

That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.

So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.

A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.

You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive.

Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified.

Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place.

As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice.

That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority. The danger is real. This does not mean you should stop using the Internet.

It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.

ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Sue Scheff: Carolina Springs Academy, Darrington Academy, Midwest Academy, Teen Help - Learn More

Take a moment to read my experiences - http://www.aparentstruestory.com/ as well as my book where you can hear my daughter's experiences for the first time - order today at http://www.witsendbook.com/ .

Choosing a program is not only a huge emotional decision, it is a major financial decision - do your homework! Learn from my mistakes - Gain from my knowledge!

Academy of Ivy Ridge, NY (withdrew their affiliation with WWASPS)
Canyon View Park, MT
Camas Ranch, MT
Carolina Springs Academy, SC
Cross Creek Programs, UT (Cross Creek Center and Cross Creek Manor)
Darrington Academy, GA
Help My Teen, UT (Adolescent Services Adolescent Placement) Promotes and markets these programs.
Gulf Coast Academy, MS (allegedly recently closed)
Horizon Academy, NV
Lisa Irvin (Helpmyteen)
Lifelines Family Services, UT (Promotes and markets these programs) Jane Hawley
Majestic Ranch, UT
Midwest Academy, IA (Brian Viafanua, formerly the Director of Paradise Cove as shown on Primetime, is the current Director here)
Parent Teen Guide (Promotes and markets these programs)
Pillars of Hope, Costa Rica
Pine View Christian Academy (Borders FL, AL, MS)
Reality Trek, UT
Red River Academy, LA (Borders TX)
Respect Academy, NV
Royal Gorge Academy, CO (allegedly closed)
Sky View Academy, NV (allegedly closed?)
Spring Creek Lodge, MT (allegedly they closed?)
Teen Help, UT (Promotes and markets these programs)
Teens In Crisis
Tranquility Bay, Jamaica
Oceanside, CA - rumors of short term program there.
There is a rumor a new program in Mexico is opening - parents need to be aware of this.

There are good programs - take your time to do your research - for helpful hints in finding safe alternatives visit http://www.helpyourteens.com/

Sue Scheff - Weston mother helps other parents

Posted on Sun, Dec. 14, 2008
Weston mother helps other parents
By JULIE LEVIN

When Sue Scheff was at the end of her rope trying to deal with her own out-of-control teenager, she admits she never could have imagined a time when she would become a leading voice in the field of parent advocacy.
Yet the Weston author is rapidly becoming a familiar face in the national spotlight speaking about just that.

''I never went into this to become a national voice or figure, but that is what I have become,'' said Scheff, author of Wit's End: Advice and Resources for Saving Your Out of Control Teen.

Scheff appeared last month on the Lifetime Network's daily television series The Balancing Act during an episode entitled ``Plain Talk and Straight Answers for Parents with Troubled Teens.''

A taping with the Oprah Winfrey show also is planned.

Wit's End, a 168-page book released earlier this year, is a tool for parents navigating the choices and methods available to help struggling teens.

Scheff, now a full-time parent advocate, said she wrote the book not as an expert or therapist but as a parent who endured a long and painful experience trying to help her daughter, Ashlyn.

Almost a decade ago, she watched her child go from promising athlete to troubled teen, repeatedly running away, being verbally abusive and having serious problems at home and school.

With no experience or help to fall back on, she enrolled Ashlyn in a residential treatment facility that wouldn't allow her contact with her daughter for six months.

She would later learn her daughter endured months of beatings, sexual abuse, starvation and neglect.

''It nearly destroyed her,'' Scheff said. ``It took us two years to deprogram her after what they had done.''

The experience led Scheff to her new purpose. She founded a group called PURE, or Parents Universal Resource Experts, which she said has served thousands as a parent advocacy group.

Through Wit's End, she provides parents with resources to help them sort out and evaluate treatment options, including therapeutic boarding schools and treatment centers.

''You step into an arena of teen help and you are bombarded with a barrage of information,'' she said. ``This is one way to help sort it out.''

In her newfound role as advocate, Scheff also has appeared nationally on the ABC news magazine program 20/20, The Morning Show with Mike and Juliet and Rachael Ray, among others.

Ashlyn, now 23, has seemingly rebounded and gone on to coaching gymnastics and becoming a mother herself.

Scheff said she would like their story to provide a light for other families.

''I think any parent out there struggling with a teen right now, you don't see the hope and you don't think you will ever come out of it. I didn't think I would,'' she said. ```But now I look back and see all those dark times have actually helped others.''

For information, visit http://www.suescheff.net/ .

Sue Scheff - Parenting Teen Blogs

About.com: Teens by Denise Witmer offers a wealth of information for parents dealing with today's teens. Take a moment to learn more!

Denise D. Witmer has been a "professional parent" at the Masonic Childrens Home in Elizabethtown, Pa. She worked in the adolescent buildings from May 1988 - September 1997 and again from May 2003 - July 2006. She was very active in the teen development and independent living programs.

She is the author of the book, The Everything Parent's Guide to Raising a Successful Child: All You Need to Encourage Your Child to Excel at Home and School. Her advice has also been featured in US News and World Report, Better Homes and Garden's Raising Teens Magazine, and USA Today online and has been referenced in several books for parents of teens, including Surviving Ophelia.

Check out her Blog at http://parentingteens.about.com/b/2008/11/17/parenting-teens-blog-round-up.htm

Sue Scheff: Your Time with Kim Iverson on Wit's End!

Sue Scheff talks with Talk Show Radio Host, Kim Iverson about her new book, Wit's End! and her experiences with her own teen as well as helping to educate parents on today's teens.

Wit's Ends details her experiences with Carolina Springs Academy and WWASPS - take a moment to review http://www.aparentstruestory.com/ - and learn more. Especially if you are considering residential therapy.

Sue Scheff Victorious Again - Free Speech does not condone Defamation

It has been almost 2 years since I won the unprecedented $11.3M jury verdict for damages that was done to me. In these past 2 years I have been contacted by many victims of Internet Defamation and Slander. You can feel literally powerless - however also know, that with my case, the truth is always your defense.

There have been many articles written about this new rage and growing concern not only with parents of teens online, but with business owners and regular people.

I didn't ask to become a limited public figure, and many people don't ask for this - with all the media attention I can be considered this since my initial victory in 2006.

I will continue being a voice against Internet Defamation - as well as working with my Senator and Congresswoman towards new legislation to help protect individuals and their careers.

Dozier Internet Law: $11.3 Million Sue Scheff Defamation Judgment Confirmed on Appeal

Dozier Internet Law is constantly battling the scofflaws of the web. On the one hand, the Internet as a whole opens up the world to everyone. On the other hand, it opens up the world to, well...to everyone. Defamation laws and related judicial interpretations evolved historically at a time, and in an environment, in which there were inherent protections that served as a filter of sorts. Today those protections are lost to the ability to distribute attacks to millions overnight. Want to physically picket a business? You have to invest time and disclose your identity if you are going to coordinate and show up at a business. Want to print and distribute flyers, or take out an advertisement or run a commercial? Expensive, of course. And newspapers and television wouldn't print, even as ads or commercials, alot of the outrageous claims and statements being readily distributed online.

Once in a while, Dozier Internet Law sees comments encouraging such illegality from what might seem to be credible sources. But the application and interpretation of laws dealing with disparagement and defamation and other lawlessness will eventually catch up with the online scofflaws, and defending misconduct by claiming you saw a blog by a lawyer saying it was legal is not a defense.
On October 15, 2008 the District Court of Appeal of the State of Florida just rejected an appeal from the Defendant and confirmed a JURY judgment on behalf of Susan Scheff in the sum of $11.3 Million, of which $5 Million was for punitive damages (on behalf of Susan Scheff and her very small business), against an individual who took it upon herself to publish allegedly defamatory statements online. Read the plaintiff's comments by Sue Scheff about "free speech".

Online defamation and product disparagement is a huge issue, of course, and businesses are under attack. This judgment is just another example of the legal system catching up with online misconduct. And instead of a real attempt to establish standards and self police and self regulate, one blogger organization has started selling insurance to bloggers. It strikes me that insurance coverage is a wonderful thing for the businesses under attack. At Dozier Internet Law we hear from dozens of victims of online blog attacks each week, it seems. The possibility of insurance coverage is great. Online defamation promises to be a growth industry for trial lawyers. Another example, I surmise, of an unanticipated and unintended consequence...but this time of mammoth proportions.