Showing posts with label Cyber Slander. Show all posts
Showing posts with label Cyber Slander. Show all posts

Thursday, September 24, 2009

Sue Scheff: California Defamation Law Blog Praises Google Bomb Book

California attorney, Adrianos Facchetti, recently reviewed Google Bomb and his comments are amazing. I am always grateful that others are finally hearing and understanding what is happening in cyberspace. It is a growing and expanding problem as small businesses are suffering, reputations tainted, and lives being ruined by a some vicious keystrokes and clicks of a mouse.

Read the outstanding reviews click here.

Tuesday, September 22, 2009

Sue Scheff: Google Bomb - Receiving fantastic reviews! Rising above Internet Defamation


When I read Michele Borba’s Blog (Today Show Contributor) post I was thrilled and also reminded that my story was very difficult to write, since I didn’t share my inner turmoil of the horror of Internet Defamation and Invasion of Privacy with many of my friends and family.
Since my victory over Internet Defamation, I have discovered I am not alone. Most victims of Internet Slime are private, fearful and feel powerless and alone. My book is giving these people hope again. Don’t forget to order Google Bomb today, not only for my story, but to learn from my ignorance of the power of the Internet and how to protect your online image.


Google Bomb: The Untold Story of Sue Scheff and Her $11.3M Verdict That Changed the Way We Use the Internet


Are you ready to be google bombed? Why you must read Sue Scheff’s story


By Dr. Michele Borba (Parenting Expert and Today Show Contributor)

First off, a little disclosure: a few weeks ago I admit to being absolutely clueless about Sue Scheff’s infamous defamation case. (I know, I know, my head must have been buried in the sand to miss all the news coverage). When I finally did read her story I realized my ignorance was somewhat of an advantage. You see the only Sue Scheff I had known was a parent advocate, a caring friend, and a woman of impeccable integrity. Once I read the cyber nightmare she endured I knew that if this happened to a person such as Sue with such heart and strong character it could happen anyone. It’s also exactly why you must read Google Bomb. So allow me to introduce you to my friend, Sue Scheff and describe what happened to her with hopes it will never happen to you.


Allow Me to Introduce You To My Friend, Sue Scheff


It all started a few months ago when I began using twitter. I loved the ease of connecting and meeting new colleagues, one of whom was a woman named Sue Scheff. It didn’t take much to recognize from her posts that she cared deeply about kids, had a solid pulse on parental concerns and was always willing to offer help to those who asked. She had that “real” quality that you just couldn’t miss. I learned she had authored, Wit’s End: Advice and Resources for Saving Your Out-of-Control Teen, and founded a well-acclaimed organization, Parents’ Universal Resource Experts (P.U.R.E.) which helped parents find ways to protect their children from destructive influences by educating them about the issues their family faces.


Over time our online relationship became an offline friendship. We talked frequently and in one chat Sue told me her next book, Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (with John Dozier), was about to be released. I started reading it the moment it arrived and literally couldn’t put it down. I honestly can’t recall the last time I was so intensely moved by a story. It was also the first time I knew Sue had endured what you might call a cyber-nightmare: she had been google bombed.


Google Bomb: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)


August 2003: Sue Scheff Is Google Bombed


Sue Scheff’s story began on August 2003 when her integrity was first attacked ironically on the very website she created for at-risk teens. The slam was one vicious post from a parent who Sue had tried to help. But within no time that post turned into a full-blown character assassination that went viral. Educational articles and parent resources she wrote to help parents were suddenly laced with unspeakable descriptions defaming Sue’s character. Slanderous posts were now everywhere on the information highway and were impossible to stop, take down or erase. What’s more, if you googled Sue’s name you were detoured from her website and to dozens of porn sites. And the cyber attacks proved deadly offline as well: Sponsors pulled away from her, clients stopped calling, and friends stepped back.


Sue’s reputation as a parent advocate was smeared, her business ruined and her work for children’s destroyed. One woman’s vicious intent to destroy Sue’s credibility and character succeeded with a mere click of a computer key.


Sue’s Fight for Character and Redemption


Sue fought back to defend herself and restore her damaged reputation but at a huge cost—both physically and emotionally. In the next three years I learned she had racked up over $150,000 in legal fees, watched her organization nearly disintegrate, and developed classical symptoms of agoraphobia where Sue could barely leave her home let alone answer her phone. And then hired an attorney and endured a tough legal battle to try and reclaim her reputation.

On September 19, 2006 a Florida jury declared their own outrage and awarded Sue a landmark $11.3 million verdict. That verdict sent a strong warning that destroying lives online would not be tolerated. And right they were.


Cyber attacks have become a growing trend among adults as well as youth and those attacks are destroying lives. The first step to change is knowledge and that’s exactly why I urge you to read Google Bomb. Please read it carefully and then pass it on to others. If this could happen to Sue it could happen just as easily to anyone—including you or your family.


I was on my own person emotional roller coaster reading this book. From complete disbelief: “Is this really the same Sue Scheff?”; to rage: “How could anyone do something like this to another human being!!!?”; to tears: “How did she live through this?” And when I read the final page I actually stood up and cheered. I cheered Sue’s character, grit, and unwavering determination to right a terrible wrong.


Thank you, Sue for having the courage to fight back to defend your reputation and tell your tale. It’s an example to us all.


Aristotle said years ago that the true measure of a person’s character rests in their actions. Your actions speak volumes, my friend.


Thursday, July 16, 2009

Sue Scheff: Internet Defamation Book is almost here!

As we just received an engaging and compelling foreword from CEO and Founder of ReputationDefender, Michael Fertik, the endorsements and reviews are coming in!

This is very exciting - if you with media and would like a preview - contact PR by the Book - Jordan Bucher. jordan@prbythebook.com

DO YOU KNOW WHAT GOOGLE IS SAYING ABOUT YOU?

Visit www.googlebombbook.com pre-order today!

Thursday, June 11, 2009

Sue Scheff: The Untold Story of $11M Verdict - Google Bomb Book



It seems the animation is only growing in steam - and my co-author’s tech team is creating more and more videos to help bring everyone a better understand of the launching of Google Bomb Book!



Dozier Internet Law and Sue Scheff:
http://www.youtube.com/watch?v=inSlnQO_Xr0

Online Defamation Verdict:
http://www.youtube.com/watch?v=k9O1aWJ15TI

Google Bomb Late Summer:
http://www.youtube.com/watch?v=w_7P6PNOrSE


Friday, May 1, 2009

Sue Scheff Obsession Turns into Google Bomb!


Pre-Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million–a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.

Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world’s most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.

Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff’s landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

Wednesday, March 25, 2009

Sue Scheff: Cyber Slander, Internet Defamation, Online Harassment etc - Can Be Costly!

For those that still are convinced that if you nothing to lose (financially or morally) - you think you have no worries as you continue to defame others online -think twice. Life as you know it can become extremely stressful - now that I have the domesticated judgment for $11.3M - an examination under oath is being scheduled for the defendant.

If she chooses to be not 100% truthful, there are many legal ways to determine the truth and what assets have been transferred to avoid being ceased.

Garnishment of wages will be included and I am confident many people in today's times would not want to be part of this.

The moral of this is - be careful what you type online - it may not only come back to haunt you, but it could definitely cost you! With today's recession the last thing you need is a judgment for any amount.

Free Speech is still alive and well - but it will never condone defamation!

Google Bomb, my next book will fully cover this subject!

Friday, February 27, 2009

Sue Scheff: ReputationDefender CEO - Michael Fertik, Specialist in Online Defamation




The Law as an Accomplice


Legal experts, however, emphasized that the law protects Web sites like Topix. Even if the comments are considered defamatory by a court of law, Topix has no legal obligation to take the content down.


Defenders of the legal landscape argue that a change could stifle open discussion and free speech. But others maintain that in stories like this, regardless of who emerges, once the veil of anonymity is lifted, it is the law itself that is a co-conspirator."The law as it currently stands is an accomplice because it creates no incentive whatsoever for Web sites to review or police themselves from content that is potentially devastating to real people and real lives," Michael Fertik, a lawyer who specializes in online defamation, told ABCNews.com.


Part of the problem, Fertik continued, is that laws that made sense at the birth of the Internet age have not matured. It takes years to redress online defamation problems under the present regime. But, in the meantime, libelous comments easily found through search engines can sideline both personal and professional lives.


Although privacy and free speech advocates worry that changes to the law could "chill" online speech, Fertik argued that "the law can easily catch up without destroying speech."But until then?


"The law provides the red dye for the scarlet letter," Fertik said. "It provides the ink for the tattoo that people create on Web sites like this."

Saturday, February 14, 2009

Don't Let the Web Kill What you Love

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet.

Now, in the information age, the statement has never been more truthful.

That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.

So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.

A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.

You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive.

Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified.

Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place.

As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice.

That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority. The danger is real. This does not mean you should stop using the Internet.

It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.

ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Sunday, November 2, 2008

Sue Scheff Victorious Again - Free Speech does not condone Defamation

It has been almost 2 years since I won the unprecedented $11.3M jury verdict for damages that was done to me. In these past 2 years I have been contacted by many victims of Internet Defamation and Slander. You can feel literally powerless - however also know, that with my case, the truth is always your defense.

There have been many articles written about this new rage and growing concern not only with parents of teens online, but with business owners and regular people.

I didn't ask to become a limited public figure, and many people don't ask for this - with all the media attention I can be considered this since my initial victory in 2006.

I will continue being a voice against Internet Defamation - as well as working with my Senator and Congresswoman towards new legislation to help protect individuals and their careers.

Tuesday, October 21, 2008

Dozier Internet Law: $11.3 Million Sue Scheff Defamation Judgment Confirmed on Appeal

Dozier Internet Law is constantly battling the scofflaws of the web. On the one hand, the Internet as a whole opens up the world to everyone. On the other hand, it opens up the world to, well...to everyone. Defamation laws and related judicial interpretations evolved historically at a time, and in an environment, in which there were inherent protections that served as a filter of sorts. Today those protections are lost to the ability to distribute attacks to millions overnight. Want to physically picket a business? You have to invest time and disclose your identity if you are going to coordinate and show up at a business. Want to print and distribute flyers, or take out an advertisement or run a commercial? Expensive, of course. And newspapers and television wouldn't print, even as ads or commercials, alot of the outrageous claims and statements being readily distributed online.

Once in a while, Dozier Internet Law sees comments encouraging such illegality from what might seem to be credible sources. But the application and interpretation of laws dealing with disparagement and defamation and other lawlessness will eventually catch up with the online scofflaws, and defending misconduct by claiming you saw a blog by a lawyer saying it was legal is not a defense.
On October 15, 2008 the District Court of Appeal of the State of Florida just rejected an appeal from the Defendant and confirmed a JURY judgment on behalf of Susan Scheff in the sum of $11.3 Million, of which $5 Million was for punitive damages (on behalf of Susan Scheff and her very small business), against an individual who took it upon herself to publish allegedly defamatory statements online. Read the plaintiff's comments by Sue Scheff about "free speech".

Online defamation and product disparagement is a huge issue, of course, and businesses are under attack. This judgment is just another example of the legal system catching up with online misconduct. And instead of a real attempt to establish standards and self police and self regulate, one blogger organization has started selling insurance to bloggers. It strikes me that insurance coverage is a wonderful thing for the businesses under attack. At Dozier Internet Law we hear from dozens of victims of online blog attacks each week, it seems. The possibility of insurance coverage is great. Online defamation promises to be a growth industry for trial lawyers. Another example, I surmise, of an unanticipated and unintended consequence...but this time of mammoth proportions.

Saturday, October 18, 2008

Sue Scheff Victorious Again - $11.3M Jury Verdict Stands Firm


Back in September 2006, I was awarded over $11.3M jury verdict for damages. They were defamatory and false statements about my organization, myself and my family.


I fought back, and won! The defendant attempted to have the judgment set aside - although she was firmly denied in July 2007, she filed an appeal.


Today, it is official - she loses again in the appellate court, and the $11.3M judgment stands firm!Free speech is still in tact, but it will not condone defamation.


Remember, think before your post - sometimes keystrokes can be costly!

Thursday, July 24, 2008

Sue Scheff Continuing to be a Voice Fighting Internet Abuse

Since winning my unprecedented lawsuit in September 2006 - with a jury verdict for damages done to my family, my organization and myself - over $11M - I am contacted on a daily basis from other victims of Internet Harassment, Abuse, Slander and Defamation.

This is a growing problem with today's expanding Cyberspace and more and more businesses being rated online. It has been stated that many time that many clients, when they seen negative posts on someone or a business, will usually not take the time to find out if it is Internet Gossip or fact.

I have heard from small business owners who have filed bankruptcy, struggling professionals that had one client or former employee take revenge with the keypad, as well as potential job applicants not getting a job after a firm did an Online Search. This is becoming a serious problem and needs to be addressed.

For those that believe that free speech will condone defamation, think twice - and read about my case. This is not about free speech - this is about people intentionally and maliciously destroying others with a few keystrokes in what is being called E-Venge.

I continue to answer as many emails as I can hoping to give others the support in the fact they are not alone.

Tuesday, July 15, 2008

Sue Scheff: Free Speech Did Not Condone Internet Defamation

My case and the unprecedented jury verdict for damages of over $11M has gained national and international attention. There are more and more people now fighting back against Cyberbullying and Internet Harassment. Take a moment to find out more about Internet Defamation and Invasion of Privacy.

Wednesday, July 9, 2008

Online Harassment Needs to Be Addressed

Cyberbullying has become a past-time for some people, that in my opinion, have too much time on their hands. Wouldn't it be nice if they could find some constructive work that may actually help people?

Since I have been put in the media attention with my court victories including winning an unprecedented $11.3M jury verdict for damages, I am now working with one of my Florida State Senator's and we have had our first meeting with our Congresswoman.

It is time to make Cyberspace a safe place not only for children, but for people that are being ruined by people with too much time on their hands - and people that believe that free speech is a free for all on the Internet.

Remember, free speech does not condone defamation and libelous statements.As I begin the garnishment of the defendant that has $11.3M judgment on her - it should be a reminder to all those that want to hurt others with a stroke of a key.

The "obsession" with me may not stop, but I will use it to help others and use it to promote Internet Safety. Taking all the negative and turning it into a positive result.....

Fighting back against Internet Abuse and helping protect others from the type of harassment.

Thursday, July 3, 2008

Sue Scheff - A Voice Against Internet Gossip


Sue Scheff is a parent advocate who founded Parents’ Universal Resources Experts, Inc. (P.U.R.E.) in 2001. She has been featured on 20/20, The Rachel Ray Show, ABC News, Canadian CBC Sunday News Magazine, CNN Headline News, Fox News, BBC Talk Radio, and NPR, discussing topics of Internet defamation as well as her work helping troubled teens and their families through her organization. To learn more about P.U.R.E. visit http://www.helpyourteens.com/ and to contact the author, visit http://www.suescheff.com/.

Wednesday, June 18, 2008

Internet Defamation Can Be Costly!

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Thursday, June 12, 2008

Sue Scheff: Online Harassment is a Growing Concern

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/

Monday, June 9, 2008

Sue Scheff: Internet Defamation Carries a Big Price Tag


Since winning my unprecedented case against Internet Defamation, many people contact me looking for lawyers that specialize in Internet Law.


David Pollack, Miami, FL - was my attorney that won the $11.3M jury verdict for damages. Visit his website at http://www.davidpollacklaw.com/


John W. Dozier, Washington D.C. and offices in NY and CA- specializes in Internet Law and more. Visit his comprehensive website at http://www.cybertriallawyer.com/Internet Law is a growing area - and more and more lawyers are learning more about this.


Thanks to the new Cyberbullying laws, this can help more plaintiffs take a strong stand against being harassed online without infringing on their first amendment.



Friday, June 6, 2008

Sue Scheff: Top Ten Blogger Personas: The Mobosphere Unveiled by John Dozier, Esq.

This has been one of my favorite Blogs and Articles describing a variety of personalities of people that simply have nothing better to do than harm others with their evil keystrokes.

Top Ten Blogger Personas: The Mobosphere Unveiled by John Dozier, Esq.


Ever since Congress passed Section 230 of the Communications Decency Act giving immunity to interactive service providers for publishing the defamation of others, a wide range of characters has arisen and infiltrated the mainstream blogosphere. Instead of becoming a source for obtaining reliable information, the blogosphere, and user generated content, is at risk of becoming a less credible information source. Dozier Internet Law defamation lawyers are constantly battling these “black hat” forces and over the past several years we have acquired quite an insight into this underworld; an anonymous and covert society bent on terrorizing businesses. These are our internal thoughts on the matter, and not scientific analyses. We are not psychiatrists; just defamation lawyers and trial lawyers trained for almost fifty years to figure out the human nature of clients, witnesses, and juries.

All too often blog attacks are simply protection rackets and extortion schemes in disguise. We have been working on documenting the organizational structure and operational methodologies used by these racketeers. For now, let’s take a look at the entire panoply of characters we seem, as business defamation lawyers, to run into. For those businesses under attack, it is essential that you first identify the publisher’s persona and motivation before beginning to identify the proper strategies for addressing his often seemingly legitimate posts. We don’t go into details on how we work with clients to deal with each type of personality, but the tools vary considerably from being passive, to utilizing SEO services, to implementing reputation management initiatives, to pre-litigation and lawsuit actions.

Defamation Lawyers Pursue Bloggers

Pickpocket

This is the guy who used to wait on street corners for elderly ladies to pass. He enjoys attacking defenseless people and stealing covertly using deception. This type of blogger will steal your copyright protected content, have the search engines push your prospective clients to his site, and then run ads and otherwise direct the traffic to your competitors. He could be an affiliate marketer for a competitor getting a share of the revenue, or he could simply be running Google or Yahoo ads on his site. Pickpockets also take great pleasure in stealing your trademarks…surreptitiously using your mark in hidden tags, meta tags, hidden redirect pages, or through a myriad of search engine optimization techniques, all in the hopes of re-directing your prospects to a competitor and taking money from you.

Wacko

We usually identify a wacko situation quickly. There are distinctive characteristics of his communications. The wacko is usually a “follower”, someone looking to gain attention and recognition, but escalates what may have started as fair criticism into more and more outrageous claims. Most sophisticated business people immediately view the poster as a “nut case”, particularly when an excessive amount of time or energy disproportionate to the merits of the subject is expended. But it is not easy for the typical browser on the web to see the pattern, usually spread over multiple web properties.

Druggie

Or, maybe “liquid courage” would be more appropriate. This guy is exactly what comes to mind. During the day this blogger is a normal guy, but at night he returns to the sanctity of his home, gets drunk or high, and goes out on the web looking for “hook-ups” and blogging on his “hang-ups”. This guy is hard to detect as a fraudster, and sometimes won’t recall what he said online the next day while under the influence. He posts aggressive, false and arbitrary attacks on whatever issue of the day (or night) catches his fancy.

Alien

No, not from another world. But from overseas. In a far, far away place, without any treaty with the US, in a country without an effective legal system and no notion of business or personal property ownership rights. Many of these types operate out of certain Russian provinces, but the blogs, postings and communications appear to be from the customer down the street. This individual usually has an ulterior motive, often working with the criminal discussed below. He has no fear, until he takes a vacation to Turkey and US federal agents grab him for extradition, which is exactly what happened on a case in the not so recent past.

Nerd

This is the guy who is scared to talk with a girl, but behind the keyboard, all alone, morphs into a Casanova. This empowerment of anonymity creates an omnipotent persona, and for the first time the nerd feels the effect of power and control, gets an adrenaline buzz when he exercises it, and he exercises it often, usually creating or perpetuating a volatile situation in which he feels he can outsmart the “opposition”. There is no principle involved. His blog postings are all about the adrenaline. It is hard to know if you are dealing with this type online…his posts are intelligent and on their face credible. But, once you identify the nerd blogger, he cowers and goes away, usually forever.

Rookie
Enjoy debating a thirteen year old? They are out on the net acting like adults, posting statements and play-acting like a grown-up. The challenge, of course, is that most people reading the posts have no idea these are coming from a kid. The tip off can be the utter immaturity of the posts, but most often the kids can sound credible criticizing, for instance, a CPA's method of calculating RIO on REIT holdings, because they can mimic earlier posts. There is no insidious motive here; just kids having fun as the hormones kick in. But the readers of the blog posting don’t know that.

Sadist

This person attacks others, causes pain, and revels in the results in ways not worthy of mention. He loves to create, direct, control, and unleash a firestorm of criticism about a company just to create pain and damage. This type of person may often by the prime instigator of the online attacks, and tightens the noose by escalating the attack rapidly, almost as if in an obsessive state. You will find a sadist going to many sites and blogging, and he usually lets you know it was him because he uses his real moniker. He has characteristics of a stalker, and he is most likely to be the one that starts recommending direct physical violence against the executives of a company. This person is not motivated by money, but by the pure enjoyment of pain being visited upon innocent parties.

Bankrupt

No, not morally bankrupt. Actually bankrupt…no money, no assets, no prospects for work, and nothing to lose. These bloggers post without fear of the consequences or any regard for the truth because you “can’t get blood out of a turnip”, you “can’t get water from a rock”, and all these other sayings handed down, we surmise, through his generations. This is usually not a smart guy, but his postings are damaging and inflammatory. Many will own and control blogs without any concern about the consequences of liabilities that might arise through the perpetuation and “enhancement” of posts, and sometimes will post to their own blog and act like it was from a third party.

Criminal

Career criminals, no less. Like the convicted felon running a sophisticated extortion scheme against a very prominent business. Or the owner of an open blog avoiding service of process with guard dogs protecting his compound. The thieves and crooks of the world are online today; and the criminals often have both an organization and a highly effective and surprisingly coordinated operational plan in place to target a business. Rumors of $500,000 a year payoffs seem to promote this problem, which emanates from more of a “mobosphere” than the blogosphere.

Mis-Leader

This person is in no manner a leader. This blogger has a hidden agenda, but he just makes it sound like he is a totally objective commentator. He can create an appearance of authority and the casual visitor to his blog does not question the legitimacy. This type of persona is hard to figure out. One of the most pervasive practices is to control a blog and allow negative posts against all except his generous advertisers. Another common technique involves omission; not disclosing conflicts of interest or the existence of a business or personal relationship because the readers of the blog would totally discount the commentator’s posts as unreliable and biased.

Dozier Internet Law Defamation Lawyers

In closing, most of the blogosphere is legitimate, offers honest opinions and comments that add value to an open dialogue, and is an excellent example of the exercise of constitutionally protected free speech. As business defamation lawyers, we seen another side. The “mobosphere”, on the other hand, operates outside of the spotlight and often uses reckless, irresponsible, false and defamatory statements for personal or professional gain, all too often focused on self gratification and pecuniary benefits. As businesses attempt to leverage user generated content (“UGC”) into a valuable tool in the Web 2.0 environment, the proliferation of the scofflaws interrupting the free flow of credible speech in the online world puts at risk the reputation and integrity of UGC and raises the very real risk that consumers will begin viewing web content with disdain and suspicion.

Dozier Internet Law defamation lawyers offer a free consultation to qualified businesses and professionals undergoing attacks from the scofflaws of the web.