Thursday, April 9, 2009

Sue Scheff: ReputationDefender A Growing Need With Today's Mobosphere

As my next book is coming out in September 2009, it will highlight the way the Internet has changed many ways people do business today. It seems PR Firms are being replaced by Online Reputation Management Firms. For those that believe that free speech condones defamation - think twice, as my collections has started against my defendant. No matter who you are, even if you believe you have nothing to lose - think again. Read Google Bomb as one of our country's leading Internet Attorney gives you new insight on what and how you can cross those legal boundaries. My case is only one of many that are being heard and turning out with victorious endings.

Defending reputations may be good business
Defending innocent victims who have been slimed on the Internet is not only a righteous cause, it might be good business. At least that's what VCs who are pumping money into ReputationDefender appear to believe. The 3-year-old Redwood City company, which assists people in removing libelous, egregiously offensive or privacy-invading material from Web sites, is well on its way to raising $5.3 million from investors. "We've had 10 quarters of growth," said CEO Michael Fertik."We're getting more customers, and they're spending more." The current economic climate may have something to do with it.

One of ReputationDefender's services, enabling customer-written resumes to show up prominently on search engines, has proven to be a particular money spinner. "As people are looking more and more for jobs, they are more concerned with what may be being said about them on the Internet," Fertik said.ReputationDefender's investors so far include Maple Investments in Menlo Park and European Founders Fund from Germany.